Google, whose revenues comes from the advertising market (with some additional sources like Google Apps for companies), is starting a new advertising online field: ads on RSS feeds. These feeds are “.xml” files which stay up-to-date with the latest posts published in blogs or web pages. The visitors can subscribe themselves by using specific programs or some functions in the new browsers, which include feed readers.
Google looks for all the possible ways to insert ads, including radio, YouTube videos and, of course, the ads on Internet. Up to now, the RSS feeds were almost ignored by advertisers, but they always have a great potential.
Feedburner is a RSS feed management provider that was bought by Google, one year ago (approximately). It provides feed promotion and optimization tools that can be used by webmasters and podcasters. The new type of advertising will be managed by AdSense and AdWords, which are services for webmasters, publishers and advertisers.
Bloggers can take advantage of this by using FeedBurner, which from now on will have a look and feel more like other Google services.
Feedburner announcement
Yahoo!, the venerable search engine, will use the Google online advertising technology in a temporary alliance, which means a menace to the Microsoft’s plan to buy the Sunnyvale-based company.
Microsoft reacted with indignation at this deal, that was published recently, by commenting that the agreement will put 90% of the online advertising in the Google’s hands with disastrous consequences for the competition in this market.
Some experts had also said that Google would face difficulties with the anti-monopoly laws of United States if it undertakes any alliance with Yahoo!.
The cooperation between Google and Yahoo! will last two weeks and it will be limited to a small portion of the ads that appear on the search results page of Yahoo!. A maximum of three percent of the queries will be “sponsored” by Google Adsense.
Related post
Some interesting links on my preferred sites and other stumbled webs:
* In Web World of 24/7 Stress, Writers Blog Till They Drop: The bloggers’ lifestyle is not the healthier lifestyle. Matt Richtel on NYTimes talks about how this work type (work from home) could be a cause of death if it is very exhaustive and obsessive.
* ShoeMoney Playbook - how to build a successful online business: Jeremy Schoemaker will launch a new ebook about online businesses soon. If you want, you can bookmark this site and check it regularly.
* Marketing Qi Business Intensive 2: Free weekly live calls with top marketers and business professionals. Valuable information for your business, or even for your career.
* Student essay editors and thesis proofreaders: I had wanted to have this resource when I was in college. Basically, this is an “Essay Editing” and “Thesis Editing” service for students who are looking for better grades.
* Extreme PLR Makeover: Private label rights allow you to make another author’s work show like it’s yours by changing its content. Check out this site for accessing a Private Label Rights Product library.
* The Art Of SEO - The Science Of PPC: Recommended blog. Interesting and useful articles on search engine optimization and online advertising.
* WordPress 2.5: This is the last version of the better blogging platform. This blog will be updated soon 
Darren Rowse and Chris Garrett are just releasing a book about their secrets to make a six-figure income and be a full-time blogger. The book was published today and it can be bought online through Amazon.com or Barnes and Noble.
Darren Rowse is the most famous blogger who writes about making money by blogging. His blog (Problogger) is a frequent source of ideas and ways to improve a blog. No doubt he is an authority in this field and he knows the topic well.
On the other hand, Chris Garrett is a well-known Internet Marketer, writer, consultant and blogger (chrisg.com). The association has produced this book for those who want to make a living by blogging, or just to generate additional income by writing about specific topics. They give us their proven methods to make money online.
The book covers topics like How Bloggers Make Money, Direct Income Earning vs. Indirect Income Earning methods, Why Niches are Important, 20 Ingredients for a successful blog post, Optimizing advertising, Which advertising platforms work best, expert analysis of Technocrat’s Top Blogs and more.
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