We know already that if we want to be successful with Adsense, then we must have traffic. Without traffic it is not possible to take advantage by Adsense. And one of the biggest traffic sources to the websites, and actually the bigger, are the most important search engines like Google, Yahoo, MSN, AOL and Ask.
But, we all know that to receive a great amount of traffic from the search engines it is necessary to fulfill two conditions: the first one is to rank in the search results with keywords that are frequently queried by the users; and the second one is that our website is in the first positions and if that is in the first page (Top 10) would be much better. Actually, if your site is listed beyond the third page of the search results you can consider it invisible for that specific search.
But, how we can achieve this? That is what we try to do with SEO techniques: Search Engine Optimization.
Basically, these are a list of tasks that try to do the site more relevant for any keywords. And although nobody can control the algorithms of the search engines unless he works in the company that owns that search engine, in some way it is possible to do that the algorithms play to our favor if we do things correctly.
There are two ways for doing SEO, basically: The white SEO and the black SEO. As you can imagine, the white SEO refers to “legal” techniques that are not trying to have a website looking more relevant when it really is not for a specific topic, but rather it is trying to have a really relevant website due to the well positioned contents, important links and facilitating the indexing process. On the other hand, the Black SEO is a way of confusing the robot in order to give to the website some extra points although it not deserve them under normal conditions from the “point of view” of the algorithm.
Keeping in mind that it is better to do things “legally” for the success without risks in the long term because the algorithms become more and more refined and they can penalize or even ban a website if some “fraudulent” techniques are detected, we say that there are two kind of tasks in SEO: Onpage optimization and Offpage optimization.
The Onpage optimization refers to the developed tasks inside the website affecting the content that is read by the robots. The most important factors in a Onpage optimization are: Unique content in your site, Keyword Use in Title Tag, Keyword Use in Body Text, Relationship of Body Text Content to Keywords (density), Keyword Use in H1 Tag, Keyword Use in Domain Name, Keyword Use in Page URL, Keyword Use in Alt Tags and Image Titles, Keyword Use in Bold/Strong Tags and Link Popularity within the Site’s Internal Link Structure. (We will write about each factor soon). Possibly, Yahoo and MSN are still giving an important weight to these factors while for Google the weight is minor than the Offpage factors, although these are important. That is to say, to rank high it is necessary to have a good Onpage optimization but it is not enough.
The Offpage optimization refers basically to the way that is linked a website from others external websites and the importance of these websites. The most important factors in a Offpage optimization are: Anchor Text of Inbound Link, Global Link Popularity of Site, Age of Site, Topical Relevance of Inbound Links to Site, Link Popularity of Site in Topical Community, Global Link Popularity of Linking Site, Rate of New Inbound Links to Site, Manual Authority/Weight Given to Site by Google, Verification of Site with Google Webmaster Central and Age of Link. (We will write about each factor soon). Nowadays, Google is the most important search engine and the Offpage optimization really make a difference between a website that is in the first page of the Google’s search results and the page 10 (for instance).
Having said that, we must keep in mind always that in the web “the content is the king”. Your content must be worth because if it is not worth, you could have some good rankings, but it would not be a sustainable situation in the long term. Don’t think that you are superior to the whole group of Google’s engineers and that you will trick them and will trick the algorithm forever. That is a typical error. With worthy content in your website, you can become an relevant authority in your topic inside the web and that assures good rankings in the long term.
We will discuss each factor deeply soon, but in the meantime we remember to you some excellent resources to inform and learn about SEO (Search Engine Optimization):
* Matt Cutts: Gadgets, Google, and SEO
* Aaron Wall’s SEO Book.com
* Search Engine Optimization, Google Optimization - SEO Chat
* Search Marketing Tools and Blog - SEOlogs.com
* Read SEOmoz, Rank Better Internet Marketing & SEO
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