Referrals 2.0: More "money action" from Google

Referrals 2.0: More money action from GoogleSince June 28, Google announced in its Adsense blog that its Referrals 2.0 program is available now for all Adsense publishers. This program allows increasing the money making opportunities from Google by expanding the inventory of products for publishers looking for paid ads of thousands of AdWords advertisers that now are paying not only by the PPC model (pay per click) but also by the PPA model (pay per action).

You can find the appropriate ads for your website or blog because the products are organized by categories and even you can promote products by keyword. So, the chance to find the perfect products or ads for your website is really huge.

In the same way, if you have multiple themes on your website, the traditional Adsense ads may not match up the text around them because the topic is not very defined but with Referrals 2.0 you have a best targeting because you can select unique “keywords” for each ad unit. And, if you are a blogger who likes to make reviews or write about products, you are free for posting about the products inside the Referrals 2.0 inventory, in such a way that you attract your visitors and encourage them to get or test the item (Remember: You don’t get money from Referrals 2.0 if the users only click on ads. It is necessary that they make an action in the Advertiser website).

More info: click here

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Rich Dad Lessons: Be - Do - Have

Based on Kiyosaki’s work

Rich Dad's Lessons: Be - Do - HaveYou want to HAVE a lot of wealth: a spectacular car, a big and beautiful house, a successful business, frequent travels, luxuries, exquisite food all the time. Who doesn’t want all these things? Yeah, almost all the people want these things.

However something happens: there are many people who want to HAVE wealth and there are few people who end up BEING really rich without having been rich since they were born and without having had a lot of good luck in their lives.

What is the difference between those people and the other ones? Knowledge? Yeah, partly. But only partly. The fundamental difference between those people and the other ones is who they are: their thinking way, their personality, the way how they control the emotions, their self-control.

They were not only focused on their desires of wanting to HAVE things, but they were focused on being the person who would end up having what they HAVE now. That is the principle of the things: concentrate on being the person that you need to BE.

Usually, when we are fat and want to lose weight, we design a plan that includes gyms and some healthy food. It is a to-DO list in order to end up HAVING less weight. It’s good, because it is always better to have a plan. However, sometimes we forget to work in who we need to BE: somebody who overcomes to the laziness and get up to work out, somebody who resist the temptation of a flavorful and fatty meal, somebody who has willpower to make the exercise routines day after day. Consequently, one month after designing our plan, a rainy morning we get up and say: “the physical exercise is not for me”, and all is over.

In the world of the money, the same thing also happens many times. We concentrate so much on what we have to DO to HAVE wealth and we forget to work on our BEING way in order to change our mentality in such a way that we can abandon the search of financial security by taking some risks to get the financial freedom.

That is why the idea of quitting the job and starting a company is so difficult for many employees who even have knowledge about business administration. They are terrified of the sensation. For this reason, they need to become other person. To change from being an employee to business owner is not only a work change: it is an emotional and inner change for the person.

The employees, self-employees, business owners and investors have different mentalities, and sometimes we can see some conflicts between these different people. For example: The employees discuss with the business owner because they want more economic benefits while the business owner wants more productivity.

You should concentrate on being the person that you need to BE with regard to the money: look for financial education, prefer the financial freedom to the conditioned security, take risks, understand that to lose is part of the process of winning, just focus your mind on the facts and not so much in the opinions of the people, think the business in a rational way, and not emotionally. BE - DO - HAVE. Follow that sequence every time and you will achieve your goals.

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