Google, the Internet giant, announced recently that it is launching Ad Manager, a new administration tool for online advertising which, unlike other similar tools, is free for the users.
Ad Manager helps the owners of websites to insert ads and offers reports on the effectiveness of those ads.
The system also adjust the ads to each user by using information like bandwidth or language that is used by the surfer.
So far, Ad Manager has been tested by a small number of internet sites and it is totally free.
More info: Click here
Jeremy Shoemaker is a famous blogger, who is also known as Shoemoney. His photograph with an Adsense check for $ 132,994.97 is a source of inspiration for a lot of bloggers. Obviously, this guy knows how to monetize a website. In the video you can see an interview made by Rand Fishkin from SeoMoz.org during the Search Marketing Expo - SMX West 2008. It is interesting to know that Jeremy don’t think Adsense is the best option to make money by blogging.
Although Google Adsense is a great option to monetize your website, sometimes there are some cases where you need to look for some alternatives because the Google ads are not performing as well as you want. For example, if you have a videoblog, Adsense may not be the best fit for your site, because they are contextual and the Google spider cannot read the content on video, so the ads could be irrelevant to your audience or the public service ads could be displayed often.
Another choice you can use is ADSDAQ. It is a marketplace where advertisers and publishers are connected in order to trade advertising (CPM ads, not CPC). Basically, if you have an ad space on your site, you ask for any price you want in order to sell it. Unlike other ad networks, if some advertisers match with your criteria, then ADSDAQ will pay you the full elected amount (your site will be categorized). Of course, you must choose an adequate price, because if it is a very high price, maybe the network will not be able to find advertisers for you, or if your price is really low, you will be leaving money on the table.
In addition, once you configure your account (no minimum page views required), you can define which additional networks you use (Google Adsense, YPN, MSN Adcenter, etc). In this way, unsold impressions will be sent to these other networks.
This is a great alternative if you want to have a chance to sell CPM ads with a convenient price but without abandoning the traditional CPC networks where you can make money every time people click on ads. So, you can have the two types of advertising in the same spot: if ADSDAQ find an advertiser for your website, then you make money with each page view. If not, you can make money with traditional pay-per-click advertising.
Take a look, click here.
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