Money Making Online

The perseverance could be the most important advice to succeed with Google Adsense. Actually, it is the most essential advice to succeed in any thing that you do. However, if we are persevering but don’t work well, we could be having an important loss: we don’t lose the won money, but we lose the opportunity to make some extra money without keeping in mind certain things. Next, there are some global tips for Google Adsense. By focusing in those tips we have the way to rise up the value of the Adsense’s check vertiginously, provided that we don’t forget that the base for all things is the perseverance. And if your website is more young than one year old or it has very little content yet, you must be more perseverant than if you had several years by working with this, and have a complete library of contents in the website:

1. Have a nice website: It is important to have good design, original and well written contents, easy navigation, and relevant topics. This way, we can capture the glance of people. More recommendations are: validated HTML, linked pages in a convenient way, no broken links, some links going to some good resources and useful external pages, community sense and service are the bases of a nice website. It is possible that you have to make money as an objective, but you must offer a good service, either you have a useful tool or you generate a quality content that the people want to see. The Internet is full of useless pages that can have any success momentary for any reason, but at the end of the day, they will become lost by their lack of utility.

2. Make an effort to reach the top rankings in the search engines: SEO (Search Engine Optimization) is clue for this. Not everybody can be a professional SEO guy for the webpages but there are many things that are not difficult and we can try those by making an effort. There are some websites about SEO where you can learn a lot:

* Matt Cutts: Gadgets, Google, and SEO: Matt Cutts is Google’s employee and sometimes he gives us advice in order to be relevant in search engines.

* Aaron Wall’s SEO Book.com: Aaron Wall is a known SEO guy and almost every day he writes us something about this stuff. Aaron has an E-book that if you can buy, it is a great investment to learn SEO.

* Search Engine Optimization, Google Optimization - SEO Chat: SEO Chat shows us several resources to use in our SEO labor. Also, it updates us with articles, news, forums and advice in a daily basis.

* Search Marketing Tools and Blog - SEOlogs.com: This site has some interesting tools (”Tools” section). Besides that, it publishes many interesting things.

* Read SEOmoz, Rank Better Internet Marketing & SEO: Rand Fishkin collaborate with this site. He is another known SEO guy. In this site, we can find the tool “Page Strength” to measure the strength of a website, related to SEO. Also, it has a guide in order to obtain links from external sites for our pages (that is a main topic for optimization) . It only costs $ 29. In the same way, the site has a blog with very useful articles and a community of users in order to interchange ideas and debates.

3. You must be concentrated in some high paying keywords: Use the Google’s Keyword Tool to verify how much competition have the keywords that you are optimizing (you must see the advertiser competition, not only the search volume). This has a simple reason: if the keyword has a major level of competition in Adwords (program for the advertisers that pay the Adsense’s ads), it is most possible that the payment for clicking be higher. On the contrary, if your keywords have a low competition level, it is good to try changing them. It is not necessary to use keywords that are totally different but probably, you can use some approximate variations. The Google’s tool shows you a related keyword list and the advertiser competition for each one of them.

4. Use the keywords in the titles and URLs of your posts and pages: Most of the tools for blogging, like Blogger or WordPress, create a page or permalink every time that we make a new post, besides putting it in the homepage. That new page will be in an URL by using almost the same words of the title that you put to the post by replacing the white spaces with hyphen and taking out special characters. Therefore, if you use the keywords in the title, they will be used in the URLs, too. And having the keywords in both parts produce a more relevant page for the topic, and Adsense will show the related ads. If those keywords have a high advertiser competition as was explained before, your Adsense’s incomes will rise. If your website is not a blog, make the same thing for titles and URLs in your inner pages.

5. Conserve a defined topic: Your blog or site must be related to a defined topic. You should not try to have a website or blog about your private life and, at the same time, a catalog of many products to sell by a shopping cart program because it confuses to the audience and to the Adsense’s program, too. Then, you will have some ads not related to the content of your site or even ads about some public services (ads about Red Cross or charity) and, although they have a noble objective, the paid value for each click is $0 in those cases.

6. Use CSS in order to position some prominent text: If you have some pages made with forms or images and very little text only, because the main objective is to have a service by using these resources and not show articles or news, you can add a generic text in the footer or lateral rails of every page. In this way, you will make sure that even those pages will show Adsense’s ads related to the topic of your whole website. One thing to keep in mind when you are making this, is that you must put the text in a position so that be one of the first things that the Adsense’s program can read in the page. This can be bad if we don’t want that displayed in the top of the pages, but by using CSS techniques (Cascade Style Sheet) you can display the text in the part that you want, although in the source code it is the first thing that the Adsense’s program will read. For that, you must use absolute or relative positioning. To learn more, there is a practical tutorial here (if you understand about code): CSS Tutorial.

7. The Adsense’s ads should match with the appearance of your site: Maybe you want to capture the attention of the users so they can click in your Adsense’s ads. But, paradoxically, if you put the appearance of the ads very different to the original page, the users could understand that those are simple advertisements and won’t see the ads because they want to concentrate in the “real” content. Or perhaps, the contrary thing will happen: the ads capture a lot of attention and your content is ignored (I think this is less possible). If you put the ads with the look and feel of the site by using the typical colors in your pages, these ads will seem sections of your website and not only strange elements that are simple advertisements in an obvious way. Remember, some people are bothered when somebody or something tries to sell things to them when they don’t need to buy anything, but if we show the ads like “sections”, those could be more attractive because they are not seen like a attempt for selling.

8. Put the ads in the hot positions: according to a study, the red areas in the graph have major attention from human eyes in a computer screen. Google advises to put the ads in those areas, too. The less interesting area to put the Adsense’s ads is the right rail.

Keep in touch. Very soon, we will expand each point of this article about increasing the Adsense’s income.

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