PubMatic: make automatic decisions to earn more money on online advertising
Pubmatic is an interesting tool to optimize the advertising on our blogs or websites (if we are publishers). Basically, it works in three ways:
* Optimizing your ad inventory across leading ad networks such as Google Adsense, ValueClick and Advertising.com. You configure ads from several networks for a specific ad space on your website and PubMatic runs them, verifying over time which ad network is the most profitable for this space. When the trial period is over (50,000 - 70,000 impressions), then PubMatic sets the most profitable network as the selected option for the specific space.
* Optimizing your ad layout automatically to maximize click-troughts. Pubmatic tries several appearance configurations (or colors) and, again, when the trial period is over, it will choose the most profitable layout for each ad space on your website.
* Manage ad networks through one interface. Use one set of tags and get consolidated revenue reports instantly. Although Pubmatic works automatically, you can make best decisions for your personal or corporate benefit by using these consolidated reports that take data from all your ad networks.
You can see a PubMatic Tour on the video.
Note: By the way, Pubmatic has a contest or “PubMatic Publisher Challenge” where you can win free advertising for your site. The advertising is placed on several Web 2.0 websites and Pubmatic selects a winner every month.
More info: Click here
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