US allies on Internet: Yahoo & Google to face the Microsoft plan
Yahoo!, the venerable search engine, will use the Google online advertising technology in a temporary alliance, which means a menace to the Microsoft’s plan to buy the Sunnyvale-based company.
Microsoft reacted with indignation at this deal, that was published recently, by commenting that the agreement will put 90% of the online advertising in the Google’s hands with disastrous consequences for the competition in this market.
Some experts had also said that Google would face difficulties with the anti-monopoly laws of United States if it undertakes any alliance with Yahoo!.
The cooperation between Google and Yahoo! will last two weeks and it will be limited to a small portion of the ads that appear on the search results page of Yahoo!. A maximum of three percent of the queries will be “sponsored” by Google Adsense.
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